Not sure whether billboard advertising will work with your budget? We have good news: billboard pricing is versatile and flexible, meaning there’s an option that can work with almost any budget. There are many different pricing options available, so you can choose the one that best suits your needs. 

Today, we’ll talk more about the different factors that influence billboard pricing to give you a better idea of what you might pay for your own billboard ads in B.C.

Factors that Influence Billboard Pricing

There are a few different factors that billboard companies take into account when setting prices. Here are some of the most important ones.


One of the biggest factors that determines billboard pricing is location. If you want your billboard to be in a highly visible spot, near a busy intersection or highway, you can expect to pay more than if you choose a less visible location. However, even less visible locations can be effective if they’re in an area with a lot of traffic or where your target market is likely to be.

With our billboards, for example, if they are further out of Prince George or if they are visible to and facing outbound traffic, prices decrease.

(Not totally convinced that billboard advertising works? Check out this article next)


The length of time you want your billboard to be up also affects the price. Shorter campaigns will usually be less expensive than longer ones. Luckily, even if your ad is only up for a short time, it can still be highly effective in getting your message across to consumers. That being said, the longer it is up, the thousands more people will see it each day!


The design of your billboard also plays a role in pricing. Simple designs will be less expensive than more complex ones, but it’s important to make sure that your ad is still eye-catching and effective. As a full service agency, we can offer design services for your display. Alternatively, you can provide the design based on the specific specs required for your display.

(Not sure which billboard design is right for your company? Visit this post next to find out)


Size can sometimes be a determining factor for billboard pricing too—some billboard advertising companies charge more for bigger billboards. At Marquis Advertising, however, size does not determine billboard pricing. Instead, other factors (including design services, location, and how long your billboard is up) play a bigger role.

Other Questions About Billboard Pricing

Next, let’s go over a few common questions we get at Marquis Advertising about billboard pricing, sizing, and more.

How often can I change my ad creative?

As often as you’d like for digital billboards!

How big are the billboards?

Most of the B.C. interior billboards are the full 10h x 20w. However, there are a few that are 8 x 14, 10 x 11 and on Hwy 1, 10 x 24, and a variety of sizes on the Island.

(Don’t miss the ultimate guide to developing a complete out-of-home advertising strategy here!)

Do I need an approved credit app to pay?

No, but we do require print costs to be paid up front.

As you can see, there are a lot of factors that influence billboard pricing. However, don’t let that discourage you from considering this form of advertising. Marquis Advertising offers competitive rates and can work with you to find a pricing option that fits your budget. We have a variety of billboard sizes and locations available, so we’re sure to have an option that’s just right for your advertising needs. Contact us today to learn more.

Did you learn a lot from this post?

Here are three more to read next: