Have you ever been curious about the cost of billboard advertising in BC?

There’s no doubt that outdoor advertising — also known as out-of-home advertising (OOH) — is an effective way to drive traffic to your business.

And the overall cost might just be a lot lower than you think.

Here’s some more information about what makes OOH an affordable advertising option for your business.

About Billboard Advertising in Canada

According to the Canadian Out of Home Marketing and Measurement Bureau (COMMB):

  • Outdoor ads tend to reach each gender equally
  • The average recall of a poster billboard is 39.2%
  • Outdoor ads are effective in both urban and rural markets
  • Outdoor is effective throughout the year but tends to peak slightly in summer
  • In one survey, 26% of adults surveyed were prompted to have looked online for a specific product because of an outdoor ad

Consider that the average number of cars on highway 16 W into Prince George is 10, 570 per day. A highway billboard here could result in some 300,000 impressions (views) per month. Meanwhile, your company may only be paying a few hundred dollars monthly to keep the billboard in place.

If you’re interested in airport advertising, a strategically placed display also has the potential to reach thousands of people per day.

Digital OOH is becoming more and more commonplace in Canadian cities, and are especially effective when targeting urban adults under 50. (COMMB)

The consistent format and the strategic placement of outdoor ads make them a tried and true method of building brand awareness.

What is the cost of billboard advertising in BC?

The most expensive examples of billboard ads would probably be the massive digital ads that fill up New Yorks’ Times Square. According to Investopedia, it costs at least a million dollars to buy actual advertising space in the square, and a billboard will cost $5,000 – $50,000 per day.

Fortunately, the cost of OOH in the BC Interior is much more reasonable!

For a single billboard in a rural area, a company may pay as little as $350 a month on a lease, but in an urban area, this will likely be a few thousand dollars. Production and installation costs typically start around $1000, but again this can vary.

Some companies may choose to have their own marketing departments do the design, in which case the production and installation of the actual billboard will be less.

If you’re wondering what type of ad will fit your marketing budget, contact us for a quote.

Factors Which Affect the Cost of Billboard Advertising

The cost of billboard advertising in BC will fluctuate based on a number of factors, including:

  • Format
  • Circulation
  • impressions
  • The location (urban or rural)
  • The medium
  • Length and type of lease
  • In house design or not
  • Materials used
  • Lighting features

We offer options in Paper, Vinyl, Coroplast, or Dibond depending on your needs.

Return on Investment

The overall cost of billboard advertising in BC is low because it offers such a high return in impressions.

Outdoor ads are essentially a one-time expense, plus a lease fee which you may pay annually or monthly, which you can place strategically to attract your consumer base.

Per impression over time, this is an extremely low cost compared to other major mediums like TV ads. Plus, you can reach a broad audience without an extensive campaign.

At the same time, you can use the billboard as a part of any marketing campaign.

The money you invest on a creative, clever, well-placed ad today will bring you plenty of benefits over time.

Advertise With Us

We offer affordable outdoor, digital, and airport billboard advertising options suitable for small, mid-sized and large businesses across BC.

We handle everything from design to installation. Flexible leasing terms and ongoing maintenance services make for a simple and hands-off experience.

Call us today to learn more about the cost and pricing for your next campaign.

Enjoyed this article? Check out this article: 10 Ways That Outdoor Advertising Can Benefit Your Business