Are you a business owner looking for an effective way to reach more customers? If so, don’t overlook the power of digital billboards in British Columbia! This type of advertising has several advantages over traditional forms of advertising, such as print, radio, and television. Keep reading to find out more about the advantages of digital billboard advertising!

What are Digital Billboards?

Digital billboard advertising is a type of out-of-home advertising that uses digital displays to show dynamic, engaging content. Unlike traditional billboards, which can only display static images, digital billboards can display a variety of content, including photos, videos, and animation. Thanks to their flexible content options and eye-catching designs, digital billboards are an effective way to reach potential customers.

Here are just a few of the advantages of investing in digital billboard advertising:

A wide reach

One of the best things about digital billboard advertising is it offers a broad reach. Out-of-home advertising helps businesses reach consumers who are not exposed to traditional forms of advertising, such as television and radio. 

Low production cost

Another advantage of digital billboard advertising is that it’s relatively low cost. Production costs for digital billboards are lower than those for traditional forms of out-of-home advertising, such as print and radio.

Flexible content options

As we mentioned earlier, one of the critical benefits of digital billboard advertising is the ability to display dynamic content which attracts the eye of it’s viewer.  This means businesses can change their ad campaigns on the fly to better target their audience. 

For example, if you own a restaurant that gets busy during lunchtime, you could use your billboard for advertising your lunch specials. Or, if you’re running a sale at your store, you could use your digital billboard to share information about the deal with potential customers.

Essentially, you can have more than one ad in the same space! There’s no other option that does this quite the same way.

(We also talk about the benefits of airport advertising here)

Improved ROI

Another advantage of digital billboard advertising is that it offers improved ROI compared to other forms of marketing and advertising. In fact, research has shown that out-of-home advertising generates higher ROI than television, radio, and print ads. Thanks to its wide reach and flexible content options, businesses are able to see a significant return on their investment when they invest in digital billboard advertising.

We talk all about billboard ROI here, where you’ll find more impressive statistics.

Digital Billboards: Best Practices

Finally, let’s go over some digital billboard advertising best practices to help you get started with your own campaign.

Here are a few billboard advertising tips to keep in mind:

Use high-quality images

When creating your ads, high-quality images are a must. Keep in mind, these ads will be displayed on large screens, so low-resolution images will appear grainy and pixelated. If you’re unsure how to create high-quality digital billboards, we recommend working with a professional designer or the display advertising experts at Marquis!

Be picky with fonts

You don’t want a distracting font that’s difficult for viewers to read! Otherwise, they’ll simply tune out your ad. Instead, stick to simple, bold fonts that are easy to read from a distance. Steer clear of cursive or light fonts-go for something bold and sans-serif instead.

Include a call to action (CTA)

As with all marketing and advertising materials, it’s vital to include a call to action in your digital billboard ad. Maybe this is something like “Visit our website,” “Stop by our store,” or “Call us today.” With an effective CTA, you encourage potential customers to take the next step, visit your website, and learn more about your business.

Get Started with Digital Billboards

Contact us today to learn all about our digital billboard services! We offer a wide range of sizes and billboard locations to choose from, so we’re sure to have an option perfect for your business.

Did you learn a lot about digital billboards today?

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