Out-of-home advertising provides an opportunity to reach individuals when they are out of their homes and can be a very effective marketing tool for businesses. But, like all advertising efforts, it takes strategy and planning to get it right!

6 Tips for Building Your Business with Out-of-Home Advertising

Today, we’re sharing some of our top tips to help you make the most of this strategy and take your business to the next level.

Make a plan

Before you start spending money on out-of-home advertising, it’s essential to have a plan in place. You’ll need to determine your goals, target audience, budget, and what type of out-of-home advertising will best suit your needs. Without a plan, you could waste a lot of time and money on ads that don’t produce results.

(Learn more about OOH advertising here)

Keep your message clear and concise.

With out-of-home advertising, you only have a few seconds to capture someone’s attention. That’s why it’s important to keep your message clear and concise. Try to focus on one key benefit or offer and make sure it’s easy for people to understand.

Other messaging strategies include:

  • Asking a question that will pique people’s curiosity
  • Using humour to stand out
  • Creating a sense of urgency

Use eye-catching visuals.

In addition to a strong message, your out-of-home ads should also include visually appealing elements. Use high-quality images and graphics that are relevant to your business and will grab attention.

Some quick tips for making eye-catching ads include:

  • Use bright colours: They can help your ad stand out and be more visible.
  • Make it interactive: Interactive out-of-home ads can be very effective in getting people to stop and take notice. You could include a QR code that people can scan for more information or an offer they can text to receive.
  • Incorporate geometric shapes: Geometric shapes can help to add interest and intrigue.
  • Include a human element: People are naturally drawn to other people. Including a human element in your out-of-home ad can help to make it more relatable and interesting.
  • Use movement or animation: Movement can also be eye-catching and attention-grabbing. If you’re using digital out-of-home advertising, you could incorporate animation into your ad.

Be aware of your surroundings

When you’re planning out-of-home advertising, it’s important to take your surroundings into consideration. Your ads should be placed in areas where they will be seen by your target audience. For example, if you’re trying to reach working professionals, placing ads near bus stops or train stations would be a good idea.

You’ll also want to make sure that your out-of-home ads are in relatively close proximity to your business. This way, people who see your ad will know how to find you if they’re interested in what you’re offering.

Speaking of choosing the right surroundings for your ads, let’s talk more about location, location, and location next.

(Curious about billboard advertising pricing? Visit this link next)

Choosing the right location

When it comes to out-of-home advertising, location is everything. You’ll want to choose locations that are highly trafficked and will reach your target audience. If you’re unsure where to start, Marquis Advertising can help you find the perfect spot for your out-of-home ads across British Columbia.

(Airports are often a great location for out-of-home advertising. Learn more about the benefits of airport ads in this post)

Monitor your results

Once your out-of-home advertising campaign is up and running, it’s useful to monitor your results so that you can make necessary adjustments. Keep track of how many leads or sales you generate from your out-of-home ads, as well as how much traffic you’re getting to your website or store. This will help you to determine whether or not your campaign is successful and whether or not it’s worth continuing.

Out-of-Home Advertising from Marquis Advertising

Out-of-home advertising can be a great way to reach new customers and grow your business. By following these tips, you can create an effective out-of-home advertising campaign that will help you achieve your goals.

And, of course, Marquis Advertising is here to help every step of the way! We specialize in out-of-home advertising, and our team can help you with everything from choosing the right location to designing your ads. So, contact us today to get started!

Did you learn a lot about out-of-home advertising from this post?

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