If you’re searching for a way to get your business in front of more people, airport advertising is a great option. In fact, it offers several benefits that can help your business grow. In this blog post, we will discuss six of the main benefits of using airport ads. If you’re on the fence about whether or not this type of advertising is right for you, read on to learn more!
What is Airport Advertising?
First, let’s do a quick recap of exactly what airport advertising entails before we move on to its benefits. Airport advertising is a form of out-of-home (OOH) advertising that allows businesses to place ads in airport terminals. This type of advertising can take many different forms, including static signage, digital displays, and even floor decals. It can also include billboards placed near airports or on airport property.
(Learn more about out-of-home advertising in this post)
Benefits of Airport Advertising
Now that you know a little bit more about airport advertising, let’s dive into its benefits.
Benefit #1: Increased Exposure
One of the main benefits of airport ads is generating exposure for your business. When you advertise at an airport, your ad will be seen by thousands of people who are passing through the terminal every day. This kind of exposure can help you reach a wider audience and grow your business.
Benefit #2: Boost Brand Awareness
In addition to increased exposure, airport ads can also help boost brand awareness for your business. When more people are exposed to your brand, they’re more likely to remember it and think of it when they need your products or services.
Benefit #3: Client Acquisition
Airport ads can also help you acquire new clients. When people see your ad at the airport, they may be interested in your business and decide to contact you or visit your website to learn more. This can lead to new sales and opportunities for your business.
(Curious about the cost of billboard advertising in B.C.? We talk all about it in this blog post)
Benefit #4: Cost-Effective Advertising
Another benefit of buying airport ads is that it is a cost-effective way to advertise your business. Airport ad rates are typically much lower than other forms of advertising, such as television or radio ads.
Benefit #5: Flexible Advertising Options
When you advertise at an airport, you have a lot of flexibility in terms of what kind of ad you want to create. You can choose from virtually limitless ad sizes and locations, so you can find an option that fits your budget and your advertising goals.
Benefit #6: Increased Foot Traffic
Airport ads can help increase foot traffic to your business. If you have a brick-and-mortar store or office, airport advertising can help draw people in and get them interested in your business or offerings.
Airport advertising is a great way to reach out to new potential customers and grow your business. These six benefits are just some of the reasons why airport advertising is such a valuable marketing tool. So, if you’re looking for a way to take your business to the next level, airport ads are worth considering.
If you’re ready to try airport advertising in British Columbia, trust Marquis Advertising to help you reach frequent airline travellers. Targeting these sophisticated consumers with varied tastes and the income to pursue their interests, personally and professionally, can be game-changing for building your business.
Did you learn a lot about airport advertising in this post?
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