Billboard advertising is one of the most trusted and traditional forms of advertising still in use today. Though it’s been around for ages, there are still many business owners who are unsure of whether or not it works. 

Are you one of them? Then you’re in the right place! In this blog post, we’ll discuss whether billboard ads really work, their pros and cons, and how to ensure your campaigns are successful.

What is Billboard Advertising?

Let’s begin by doing a quick recap of billboard advertising and what it entails. Billboard ads are a form of marketing utilizing large (and sometimes digital) displays to promote a product or service. Billboards are usually placed in high-traffic areas, such as along highways, in order to reach a large number of people with the billboard’s message.

Does Billboard Advertising Work?

The answer to this question is complicated and depends on a variety of factors. 

But in general, the answer is a resounding yes. A Nielsen study concluded that OOH is more effective than any other offline medium in driving online activity. OOH was shown to deliver more online activity per ad dollar spent compared to TV, radio or print. Billboard advertising can be incredibly effective if done correctly and strategically.

How to Ensure a Successful Campaign

However, there are a handful of things you need to keep in mind in order to ensure a successful billboard advertising campaign.

Here are some tips:

  • Make sure your billboard is placed in a high-traffic area where your target market travels frequently. 
  • Keep your billboard message clear and concise. You only have a few seconds to capture someone’s attention, so make sure your billboard says what it needs to say in a way that’s easy to understand, yet still creative.
  • Use attractive visuals. A well-designed billboard with eye-catching visuals is more likely to grab people’s attention than a text-heavy billboard.

Another way to ensure your billboard advertising success is by working with an experienced and professional highway billboard advertising company like us!

Next, let’s consider some of the pros and cons of billboard advertising to help you determine if this could be the right move for your business.


Billboard advertising comes with a number of impressive advantages, they include:

  • Cost-effectiveness: Billboards are a cost-effective way to make a big impact with your ads. Learn more about the costs of billboard ads versus online advertising here.
  • Reach: Billboards have the ability to reach a large audience in a short period of time.
  • Geographical targeting: Billboard advertising also boasts the benefit of letting you target a specific geographic area with your ad.
  • Boost brand awareness: It’s also a great way to help you increase brand awareness and name recognition.
  • Flexibility: Billboards offer a lot of flexibility in terms of size, placement, and creative design.
  • Viewers can’t skip or block billboard advertising, unlike online ads.
  • Drive store traffic: Nearly 25% of billboard viewers say they were motivated to visit a particular store that day because of an outdoor ad message. Further, nearly 1/3 visited a retailer they saw on a billboard later that week!

(We also talk about the benefits of digital billboards versus traditional outdoor advertising in this post)


There are some potential drawbacks to billboard advertising. However, they are far and few between!

  • Limited space: A potential downside to billboard ads is that you’re limited to a small amount of space to get your message across while making the text large enough for passersby to read. This is easy to overcome with effective copywriting that gets your message across with as few words and characters as possible.
  • Competition: With billboards being such a popular form of advertising, you could face a lot of competition from other businesses trying to get their ad noticed.

Ready to effectively market to your target audience with professional highway billboard ads? We have billboard advertising all along Highway 16 and 97 in the Prince George area, including West to Vanderhoof, Burns Lake, Smithers, and Terrace and south through Quesnel, Williams Lake, 100 Mile House, Kamloops, Enderby, Salmon Arm, and Sicamous as well as north through Dawson Creek, Fort St. John and Ft. Nelson, BC. Contact Marquis Advertising today if you’re ready to learn more!

Did you learn a lot about billboard ads in today’s post?

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