{"id":168,"date":"2021-03-25T20:48:58","date_gmt":"2021-03-25T20:48:58","guid":{"rendered":"https:\/\/www.marquisadvertising.ca\/blog\/?p=168"},"modified":"2025-01-27T19:38:16","modified_gmt":"2025-01-27T19:38:16","slug":"what-is-out-of-home-advertising","status":"publish","type":"post","link":"https:\/\/www.marquisadvertising.ca\/blog\/what-is-out-of-home-advertising\/","title":{"rendered":"What Is Out-of-home Advertising And How Can It Help My Business?"},"content":{"rendered":"\n<p>Have you ever wondered about out-of-home advertising (OOH) and whether it\u2019s an effective way to advertise?<\/p>\n\n\n\n<p>If an ad in a public outdoor setting &#8212; for instance, <a href=\"https:\/\/www.marquisadvertising.ca\/highway-billboards.php\" target=\"_blank\" rel=\"noreferrer noopener\">highway billboards<\/a> or bus stop ads &#8212; has ever caught your eye, you\u2019re familiar with OOH.<\/p>\n\n\n\n<p>And even though online ads have taken the place of many traditional forms of advertising like print and radio, there\u2019s still plenty of space outside for all kinds of OOH. Read on to learn more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is out-of-home advertising?<\/h2>\n\n\n\n<p>Out-of-home advertising is highly versatile. It can be digital, print, or other types of mediums. When used strategically, these types of ads can stand out.<\/p>\n\n\n\n<p>Anyone who has been on a road trip probably has had a moment where they see a sign for a restaurant at the next exit and have had the temptation to pull over.<\/p>\n\n\n\n<p>Companies that lease space for billboard advertising and other types of ads have a unique opportunity to interact with customers directly. One example of this is Apple\u2019s 2015 \u201cShot on an iPhone\u201d campaign, where they asked people to send in their best photos for large-scale display, which they displayed on large-scale ads.<\/p>\n\n\n\n<p>The global market for all OOH (both digital and standard) is growing. As of 2018, global ad revenue for OOH was $56 billion, according to <em><a href=\"https:\/\/markets.businessinsider.com\/news\/stocks\/global-out-of-home-ad-revenues-up-7-5-to-56b-in-2018-strongest-growth-since-2007-consumer-time-spent-with-ooh-rises-1-3-to-1-hr-7-mins-driven-by-digital-signage-1028519590\" target=\"_blank\" rel=\"noreferrer noopener\">Business Insider<\/a><\/em>.<\/p>\n\n\n\n<p>A Nielsen study concluded that OOH is more effective than any other offline medium in driving online activity. OOH was shown to deliver more online activity per ad dollar spent compared to TV, radio, or print.<\/p>\n\n\n\n<p>Urban centers are high-traffic areas that can utilize large-scale, dynamic ads as part of a billboard advertising campaign. The most expensive and well-known example would be the considerable ads in New York\u2019s Times Square.<\/p>\n\n\n\n<p>Rural areas provide a less distracting environment to place Out of Home ads which gives the viewer a great opportunity to absorb a strategically placed billboard ad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Get Creative with Place-Based Out-of-Home Advertising<\/h2>\n\n\n\n<p>One of the great things about OOH is that there are so many creative ways to use it &#8212; the possibilities are virtually limitless. And it doesn\u2019t have to be anything fancy or expensive. A simple design in the right place and time can be unforgettable.<\/p>\n\n\n\n<p>Here are some examples of ways to use place-based advertising to truly make a splash.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A 3D ad at a bus shelter<\/li><li>TV screens at a gas station<\/li><li>Billboards that incorporate the natural backdrop<\/li><li>A wall diorama at an airport<\/li><li>Display racks at a college campus<\/li><li>Digital displays at a sports stadium<\/li><li>Use it for special events<\/li><li>Use a digital display to show and track dynamic data<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How can out-of-home advertising benefit your business?<\/h2>\n\n\n\n<p>OOH is an effective way to build brand awareness. If you think about people commuting on a highway every weekday, they might pass the same billboard 5 days a week. This repetition is essential when it comes to brand recognition and keep a brand top of mind.<\/p>\n\n\n\n<p>Out-of-home advertising is also cost-effective. The cost of a simple billboard in a non-urban area, for example, might start at only a few hundred dollars a month.<\/p>\n\n\n\n<p>Learn more about the <a href=\"https:\/\/www.marquisadvertising.ca\/blog\/the-cost-of-billboard-advertising-in-bc\/\" target=\"_blank\" rel=\"noreferrer noopener\">cost of billboard advertising in B.C.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Out-of-Home Advertising into the Future<\/h2>\n\n\n\n<p>OOH is undoubtedly here to stay, and this is even the case during times where there is less outdoor traffic than usual. A lot of this is because of the possibilities of digital out-of-home advertising.<\/p>\n\n\n\n<p>With new technology and options for dynamic, interactive ads, digital OOH offers a fresh opportunity to catch people\u2019s eye, especially those consumers immersed in all-things-digital.<\/p>\n\n\n\n<p>Consider a <a href=\"https:\/\/www.marquisadvertising.ca\/digital-billboards.php\" target=\"_blank\" rel=\"noreferrer noopener\">digital billboard<\/a> if you want:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dynamic content<\/li><li>For real-time statistics or other information (e.g., weather conditions)<\/li><li>Interactivity &#8212; (e.g., with a social media campaign)<\/li><li>A carousel or cycle of images<\/li><li>If your target demographic is younger or creative<\/li><\/ul>\n\n\n\n<p>Another reason why digital OOH is popular is that, with traditional digital advertising, privacy concerns can make it a little bit challenging.<\/p>\n\n\n\n<p>With digital OOH, there\u2019s no risk of a privacy breach, and so it\u2019s a friendlier way of reaching a mass audience. They can\u2019t block ads or worry about their data being collected without permission.<\/p>\n\n\n\n<p>In this way, digital out-of-home advertising can establish trust with customers where regular digital advertising doesn\u2019t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Try Out-of-Home Advertising for Your Next Campaign<\/h2>\n\n\n\n<p>All kinds of organizations and businesses can benefit from OOH. It\u2019s flexible, practical, and has the potential to bring in a high return on investment.<\/p>\n\n\n\n<p>We offer affordable packages and flexible leasing for your digital and traditional billboard advertising needs.<\/p>\n\n\n\n<p>To learn more about how OOH can help your business or get a quote, <a href=\"https:\/\/www.marquisadvertising.ca\/contact.php\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a> today.<\/p>\n\n\n\n<p><strong>Enjoyed this article? Here are three more to help you:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Much Is Billboard Advertising Vs. Online Advertising?<\/a><br><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/what-billboard-design-is-the-best-for-your-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Billboard Design Is The Best For Your Company?<\/a><br><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/the-benefits-of-digital-billboards-vs-traditional-outdoor-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Benefits Of Digital Billboards Vs. Traditional Outdoor Advertising<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered about out-of-home advertising (OOH) and whether it\u2019s an effective way to advertise? If an ad in a public outdoor setting &#8212; for instance, highway billboards or bus stop ads &#8212; has ever caught your eye, you\u2019re familiar with OOH. And even though online ads have taken the place of many traditional [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[6,7,10],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-billboard-advertising","tag-digital-billboard","tag-out-of-home-advertising-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Out-of-home Advertising And How Effective Is It?<\/title>\n<meta name=\"description\" content=\"Have you ever wondered about out-of-home advertising (OOH) and whether it\u2019s an effective way to advertise? 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