{"id":162,"date":"2021-03-22T19:03:26","date_gmt":"2021-03-22T19:03:26","guid":{"rendered":"https:\/\/www.marquisadvertising.ca\/blog\/?p=162"},"modified":"2025-01-27T19:37:55","modified_gmt":"2025-01-27T19:37:55","slug":"billboard-advertising-vs-online-advertising","status":"publish","type":"post","link":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/","title":{"rendered":"How Much Is Billboard Advertising Vs. Online Advertising?"},"content":{"rendered":"\n<p>How much is billboard advertising? Is it a worthwhile choice for your business? You might be wondering about the benefits of billboards vs. online advertising. Both forms of out-of-home (OOH) advertising can be excellent for brand awareness and attracting customers. But determining which is the best option for your situation can take some time.<\/p>\n\n\n\n<p>Here\u2019s an overview of billboard advertising\u2019s average costs and some of the differences between digital and standard billboards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Cost of Standard Billboards vs. Digital Marketing<\/h2>\n\n\n\n<p>If you ask the question \u201chow much is billboard advertising,\u201d you\u2019re not going to end up with one answer as the cost will depend on several factors, including<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Whether you choose billboards vs. online advertising.<\/li><li>Where you lease that billboard<\/li><li>How long you lease it for<\/li><li>Whether you use your own design team<\/li><li>The types of materials used ( we offer paper, vinyl, coroplast, or Dibond)<\/li><li>Lighting or other special features<\/li><\/ul>\n\n\n\n<p>One important thing to note is that size does not always dictate the cost. The typical size for BC billboards in the interior is 10h x 20w, but a few are 8 x 14, 10 x 11, and 10 x 24.<\/p>\n\n\n\n<p>It\u2019s also important to know that the average property price will be related to the fee &#8212; billboards placed in popular urban centers will automatically cost more than those in rural areas.<\/p>\n\n\n\n<p>A small business with a small budget and a company that would likely attract drivers, for instance, could do well starting with a small billboard just outside of town.<\/p>\n\n\n\n<p>The best type of billboard for you will depend on your budget, industry, and preferences. If you need to reach a market in BC, <a href=\"https:\/\/www.marquisadvertising.ca\/marquis-advertising.php\" target=\"_blank\" rel=\"noreferrer noopener\">we can help you<\/a> understand options and pricing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much is billboard advertising per impression?<\/h2>\n\n\n\n<p>An average monthly cost of a billboard might look something like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Digital billboard &#8211; $2,500 and up<\/li><li>Larger size standard billboard &#8211; $450 and up<\/li><li>Smaller size standard billboard &#8211; $350 and up<\/li><\/ul>\n\n\n\n<p>If you consider the average amount of impressions or views a billboard ad can get versus the expense, there\u2019s a pretty high potential for ROI, so long as the ad is high quality and relevant to your traffic base.<\/p>\n\n\n\n<p>Consider this scenario for a smaller scale ad just outside of a small city, for example, Prince George, BC. You\u2019ve chosen to put up a small ad which costs around $450 \/ month to maintain. If about 10,570 cars drive highway 16W per day, that equals over 300,000 impressions per month.<\/p>\n\n\n\n<p>When considering that you might spend thousands of dollars per month to run a TV ad that might bring you 100 000 views or spend hundreds of person-hour dollars per month running a digital marketing campaign, you can guess that an outdoor ad could easily reach more people per dollar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Standard billboards vs. online advertising: what to choose?<\/h2>\n\n\n\n<p>As a general rule of thumb, larger companies should have a larger ad budget and therefore put a little more money into creating an outdoor ad campaign that is innovative and dynamic.<\/p>\n\n\n\n<p>But even if you\u2019re a mid-size business with a relatively high budget for digital advertising, you might want to consider a <a href=\"https:\/\/www.marquisadvertising.ca\/digital-billboards.php\" target=\"_blank\" rel=\"noreferrer noopener\">digital billboard<\/a> in a relevant high-traffic area. Simultaneously, the money you spend on a digital billboard may be better spent paying a monthly fee to a digital marketing strategist who can work closely with you and track conversions on an ongoing basis.<\/p>\n\n\n\n<p>It\u2019s difficult to track the exact ROI of billboards, but creating a diversified marketing campaign that includes follow-up (e.g., asking, \u201chow did you hear about us\u201d) is an excellent way to understand how well your billboard is doing.<\/p>\n\n\n\n<p>There are also ways to incorporate digital billboards and other social marketing strategies. For instance, asking for social media users to follow your social media pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Discover the Benefits of Billboard Advertising<\/h2>\n\n\n\n<p>BC business owners looking for a new campaign strategy should consider the flexibility in pricing and format for billboards.<\/p>\n\n\n\n<p>Most businesses will benefit so long as they make the right decisions, such as whether to use billboards vs. online advertising.<\/p>\n\n\n\n<p>Whether you choose digital or traditional out of home media, we\u2019re here to help you develop your next ad campaign. Flexible leasing terms and ongoing maintenance services make for an easy and hands-off experience.<\/p>\n\n\n\n<p>If you want to learn more about the cost of billboard advertising, don\u2019t hesitate to reach out and <a href=\"https:\/\/www.marquisadvertising.ca\/contact.php\" target=\"_blank\" rel=\"noreferrer noopener\">contact us for a quote<\/a>.<\/p>\n\n\n\n<p><strong>Enjoyed this article? Here are three more to help you:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/the-benefits-of-digital-billboards-vs-traditional-outdoor-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Benefits Of Digital Billboards Vs. Traditional Outdoor Advertising<\/a><br><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/the-cost-of-billboard-advertising-in-bc\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Cost Of Billboard Advertising In BC<\/a><br><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/10-ways-that-outdoor-advertising-can-benefit-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Ways That Outdoor Advertising Can Benefit Your Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much is billboard advertising? Is it worth it for your business? Here we\u2019ll discuss the differences and benefits of billboards vs. online advertising.<\/p>\n","protected":false},"author":2,"featured_media":164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[6,7,9],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-billboard-advertising","tag-digital-billboard","tag-out-of-home-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Comparison Of Billboards Vs. Online Advertising<\/title>\n<meta name=\"description\" content=\"How much is billboard advertising? Is it worth it for your business? Here we discuss the benefits of billboards vs. online advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Comparison Of Billboards Vs. Online Advertising\" \/>\n<meta property=\"og:description\" content=\"How much is billboard advertising? Is it worth it for your business? Here we discuss the benefits of billboards vs. online advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Marquis Advertising Group Inc\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-22T19:03:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T19:37:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboards-vs-online-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kris\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/\",\"url\":\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/\",\"name\":\"A Comparison Of Billboards Vs. Online Advertising\",\"isPartOf\":{\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboards-vs-online-advertising.jpg\",\"datePublished\":\"2021-03-22T19:03:26+00:00\",\"dateModified\":\"2025-01-27T19:37:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/#\/schema\/person\/9327ab477c7a2fef1bc26b590c7fa8dc\"},\"description\":\"How much is billboard advertising? Is it worth it for your business? Here we discuss the benefits of billboards vs. online advertising.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#primaryimage\",\"url\":\"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboards-vs-online-advertising.jpg\",\"contentUrl\":\"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboards-vs-online-advertising.jpg\",\"width\":1280,\"height\":848,\"caption\":\"A Comparison Of Billboards Vs. Online Advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.marquisadvertising.ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Much Is Billboard Advertising Vs. Online Advertising?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/#website\",\"url\":\"https:\/\/www.marquisadvertising.ca\/blog\/\",\"name\":\"Marquis Advertising Group Inc\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.marquisadvertising.ca\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/#\/schema\/person\/9327ab477c7a2fef1bc26b590c7fa8dc\",\"name\":\"kris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marquisadvertising.ca\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81f9950603f1883e211e3d2de8ae351bb73e2820e47ae2bb7996fdedfb9e6a4b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/81f9950603f1883e211e3d2de8ae351bb73e2820e47ae2bb7996fdedfb9e6a4b?s=96&d=mm&r=g\",\"caption\":\"kris\"},\"url\":\"https:\/\/www.marquisadvertising.ca\/blog\/author\/marquisadvertising\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Comparison Of Billboards Vs. Online Advertising","description":"How much is billboard advertising? Is it worth it for your business? Here we discuss the benefits of billboards vs. online advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/","og_locale":"en_US","og_type":"article","og_title":"A Comparison Of Billboards Vs. Online Advertising","og_description":"How much is billboard advertising? Is it worth it for your business? Here we discuss the benefits of billboards vs. online advertising.","og_url":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/","og_site_name":"Marquis Advertising Group Inc","article_published_time":"2021-03-22T19:03:26+00:00","article_modified_time":"2025-01-27T19:37:55+00:00","og_image":[{"width":1280,"height":848,"url":"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboards-vs-online-advertising.jpg","type":"image\/jpeg"}],"author":"kris","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kris"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/","url":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/","name":"A Comparison Of Billboards Vs. Online Advertising","isPartOf":{"@id":"https:\/\/www.marquisadvertising.ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboards-vs-online-advertising.jpg","datePublished":"2021-03-22T19:03:26+00:00","dateModified":"2025-01-27T19:37:55+00:00","author":{"@id":"https:\/\/www.marquisadvertising.ca\/blog\/#\/schema\/person\/9327ab477c7a2fef1bc26b590c7fa8dc"},"description":"How much is billboard advertising? Is it worth it for your business? Here we discuss the benefits of billboards vs. online advertising.","breadcrumb":{"@id":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#primaryimage","url":"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboards-vs-online-advertising.jpg","contentUrl":"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboards-vs-online-advertising.jpg","width":1280,"height":848,"caption":"A Comparison Of Billboards Vs. Online Advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marquisadvertising.ca\/blog\/billboard-advertising-vs-online-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marquisadvertising.ca\/blog\/"},{"@type":"ListItem","position":2,"name":"How Much Is Billboard Advertising Vs. Online Advertising?"}]},{"@type":"WebSite","@id":"https:\/\/www.marquisadvertising.ca\/blog\/#website","url":"https:\/\/www.marquisadvertising.ca\/blog\/","name":"Marquis Advertising Group Inc","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marquisadvertising.ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marquisadvertising.ca\/blog\/#\/schema\/person\/9327ab477c7a2fef1bc26b590c7fa8dc","name":"kris","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marquisadvertising.ca\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/81f9950603f1883e211e3d2de8ae351bb73e2820e47ae2bb7996fdedfb9e6a4b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81f9950603f1883e211e3d2de8ae351bb73e2820e47ae2bb7996fdedfb9e6a4b?s=96&d=mm&r=g","caption":"kris"},"url":"https:\/\/www.marquisadvertising.ca\/blog\/author\/marquisadvertising\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/posts\/162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":3,"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":167,"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/posts\/162\/revisions\/167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/media\/164"}],"wp:attachment":[{"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marquisadvertising.ca\/blog\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}