{"id":154,"date":"2021-03-09T21:12:52","date_gmt":"2021-03-09T21:12:52","guid":{"rendered":"https:\/\/www.marquisadvertising.ca\/blog\/?p=154"},"modified":"2025-01-27T19:37:37","modified_gmt":"2025-01-27T19:37:37","slug":"what-billboard-design-is-the-best-for-your-company","status":"publish","type":"post","link":"https:\/\/www.marquisadvertising.ca\/blog\/what-billboard-design-is-the-best-for-your-company\/","title":{"rendered":"What Billboard Design Is The Best For Your Company?"},"content":{"rendered":"\n<p>Whether you\u2019re going static or digital, your billboard design might be one of the most impactful marketing components you invest in this year.<\/p>\n\n\n\n<p>Even in a world where digital media rules, a well-designed static billboard can still significantly impact your customers.<\/p>\n\n\n\n<p>But creating a truly great ad starts with a solid understanding of some fundamental design principles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Billboard Design Matters<\/h2>\n\n\n\n<p>A great ad isn\u2019t just about visual appeal. It will create an emotional response and send a message about the product or service behind the ad.<\/p>\n\n\n\n<p>Design is a crucial element of any visual ad. Still, when you think about a <a href=\"https:\/\/www.marquisadvertising.ca\/highway-billboards.php\" target=\"_blank\" rel=\"noreferrer noopener\">highway billboard<\/a>, for instance, you can assume that most or all viewers will be driving past quickly, and as such, you probably only have a matter of seconds to make an impact.<\/p>\n\n\n\n<p>The best ads depend on exceptional design, and:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Are functional<\/li><li>Show value<\/li><li>Tell a story<\/li><li>Represent the company<\/li><li>Offer fresh insight<\/li><li>Elicit an emotional response<\/li><li>Solve a problem<\/li><li>Include a call to action<\/li><\/ul>\n\n\n\n<p>As anyone who has watched <em>Mad Men<\/em> already knows, coming up with a brilliant ad is tricky. So the goal is not so much to aim for \u201cthe best ad in the world.\u201d<\/p>\n\n\n\n<p>Instead, businesses should always evaluate their customer reach and how effective specific messages are in building brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Some Key Features of Effective Billboard Design<\/h2>\n\n\n\n<p>The overall success of your billboard ad will depend in part on how well these key elements are incorporated into the design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Go Big or Go Home<\/h3>\n\n\n\n<p>Size and scale can be used in different ways to tell your story, as is the case with genius ads like <a href=\"https:\/\/en.wikipedia.org\/wiki\/Think_Small#\" target=\"_blank\" rel=\"noreferrer noopener\">this \u201cthink small\u201d Volkswagen ad.<\/a><\/p>\n\n\n\n<p>Scale is, of course, a key consideration with large-scale ads. Cars and pedestrians need to see it from a distance and understand the message in a matter of seconds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bold and Simple is Best<\/h3>\n\n\n\n<p>Almost any ad will work better if it is succinct and to the point.<\/p>\n\n\n\n<p>For large-scale billboard design, you\u2019ll want to include minimal text to make the most significant impact. The text should be strategically incorporated, legible from a distance, and minimal.<\/p>\n\n\n\n<p>The designer may want to incorporate elements around the text to separate it from other visual elements.<\/p>\n\n\n\n<p>Bold colors are typically the best choice for large-scale ads, with minimal white space and high contrast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Convey a Single Message<\/h3>\n\n\n\n<p>What kind of message will stick with the people who make up your traffic base?<br>That depends on your business.<\/p>\n\n\n\n<p>Consider how long your ad will be up and what type of message it is. Does it fit with your long-standing brand? Or perhaps you want to feature an innovative new product or service?<\/p>\n\n\n\n<p>It\u2019s not a good idea to be overly-specific. But at the same time, you want to give your audience a reason to take the next off-ramp, or head to a specific kiosk, as soon as possible. So it must be enticing enough to get people to react quickly.<\/p>\n\n\n\n<p>A single headline of seven short words or less is probably going to be ideal for your billboard headline. The less clutter, the better.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboard-design-1024x768.jpg\" alt=\"\" class=\"wp-image-158\" srcset=\"https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboard-design-1024x768.jpg 1024w, https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboard-design-980x735.jpg 980w, https:\/\/www.marquisadvertising.ca\/blog\/wp-content\/uploads\/2021\/03\/billboard-design-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Images<\/h3>\n\n\n\n<p>One thing that\u2019s effective in billboard design is to take a typically small object and enlarge it for your ad.<\/p>\n\n\n\n<p>Here\u2019s what\u2019s not recommended:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Landscapes<\/li><li>Complex images<\/li><li>Hues that don\u2019t stand out against the backdrop<\/li><li>Large objects shrunk to a smaller scale.<\/li><li>Less than three visual elements in total (text and images)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Display<\/h3>\n\n\n\n<p>If designing for a <a href=\"https:\/\/www.marquisadvertising.ca\/digital-billboards.php\" target=\"_blank\" rel=\"noreferrer noopener\">digital billboard<\/a>, consider incorporating elements to encourage engagement and build excitement.<\/p>\n\n\n\n<p>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Countdowns<\/li><li>Turnstyle-type revolving images<\/li><li>Event updates<\/li><li>Social media features<\/li><li>Traffic information<\/li><li>Weather information<\/li><li>3D elements<\/li><\/ul>\n\n\n\n<p>Digital billboards can be extremely effective in high-pedestrian areas and offer plenty of innovative options for design.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let Us Help You Design Your Next Billboard Ad<\/h2>\n\n\n\n<p>So what billboard design is the best choice for your organization? Well, there\u2019s no one-size-fits-all answer to this.<\/p>\n\n\n\n<p>But we can guide you in the right direction and create something that stops customers in their tracks.<\/p>\n\n\n\n<p>We have flexible packages to suit your needs. Let us help you figure out what\u2019s best. Just <a href=\"https:\/\/www.marquisadvertising.ca\/contact.php\" target=\"_blank\" rel=\"noreferrer noopener\">drop us a note<\/a> or give us a call &#8212; we\u2019re happy to help!<\/p>\n\n\n\n<p><strong>Enjoyed this article? Here are three more to help you:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/the-benefits-of-digital-billboards-vs-traditional-outdoor-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Benefits Of Digital Billboards Vs. Traditional Outdoor Advertising<br><\/a><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/the-cost-of-billboard-advertising-in-bc\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Cost Of Billboard Advertising In BC<\/a><br><a href=\"https:\/\/www.marquisadvertising.ca\/blog\/10-ways-that-outdoor-advertising-can-benefit-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Ways That Outdoor Advertising Can Benefit Your Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you decide on a billboard design for your company? Here are some tips to help you understand what it takes to create a great ad. <\/p>\n","protected":false},"author":2,"featured_media":161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[6,8],"class_list":["post-154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-billboard-advertising","tag-billboard-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Billboard Design Is The Best For Your Company?<\/title>\n<meta name=\"description\" content=\"How do you decide on a billboard design for your company? 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