Have you ever been curious about the cost of billboard advertising in BC?<\/p>\n\n\n\n
There\u2019s no doubt that outdoor advertising — also known as out-of-home advertising (OOH) — is an effective way to drive traffic to your business.<\/p>\n\n\n\n
And the overall cost might just be a lot lower than you think.<\/p>\n\n\n\n
Here\u2019s some more information about what makes OOH an affordable advertising option for your business.<\/p>\n\n\n\n
According to the Canadian Out of Home Marketing and Measurement Bureau (COMMB<\/a>):<\/p>\n\n\n\n Consider that the average number of cars on highway 16 W into Prince George is 10, 570 per day. A highway billboard<\/a> here could result in some 300,000 impressions (views) per month. Meanwhile, your company may only be paying a few hundred dollars monthly to keep the billboard in place.<\/p>\n\n\n\n If you\u2019re interested in airport advertising<\/a>, a strategically placed display also has the potential to reach thousands of people per day.<\/p>\n\n\n\n Digital OOH<\/a> is becoming more and more commonplace in Canadian cities, and are especially effective when targeting urban adults under 50. (COMMB<\/a>)<\/p>\n\n\n\n The consistent format and the strategic placement of outdoor ads make them a tried and true method of building brand awareness.<\/p>\n\n\n\n The most expensive examples of billboard ads would probably be the massive digital ads that fill up New Yorks\u2019 Times Square. According to Investopedia<\/a>, it costs at least a million dollars to buy actual advertising space in the square, and a billboard will cost $5,000 – $50,000 per day.<\/p>\n\n\n\n Fortunately, the cost of OOH in the BC Interior is much more reasonable!<\/p>\n\n\n\n For a single billboard in a rural area, a company may pay as little as $350 a month on a lease, but in an urban area, this will likely be a few thousand dollars. Production and installation costs typically start around $1000, but again this can vary.<\/p>\n\n\n\n Some companies may choose to have their own marketing departments do the design, in which case the production and installation of the actual billboard will be less.<\/p>\n\n\n\n If you’re wondering what type of ad will fit your marketing budget, contact us for a quote<\/a>.<\/p>\n\n\n\n The cost of billboard advertising in BC will fluctuate based on a number of factors, including:<\/p>\n\n\n\n We offer options in Paper, Vinyl, Coroplast, or Dibond depending on your needs.<\/p>\n\n\n\n The overall cost of billboard advertising in BC is low because it offers such a high return in impressions.<\/p>\n\n\n\n Outdoor ads are essentially a one-time expense, plus a lease fee which you may pay annually or monthly, which you can place strategically to attract your consumer base.<\/p>\n\n\n\n Per impression over time, this is an extremely low cost compared to other major mediums like TV ads. Plus, you can reach a broad audience without an extensive campaign.<\/p>\n\n\n\n At the same time, you can use the billboard as a part of any marketing campaign.<\/p>\n\n\n\n The money you invest on a creative, clever, well-placed ad today will bring you plenty of benefits over time.<\/p>\n\n\n\n We offer affordable outdoor, digital, and airport billboard advertising options suitable for small, mid-sized and large businesses across BC.<\/p>\n\n\n\n We handle everything from design to installation. Flexible leasing terms and ongoing maintenance services make for a simple and hands-off experience.<\/p>\n\n\n\n Call us today to learn more about the cost and pricing for your next campaign.<\/p>\n\n\n\n Enjoyed this article? Check out this article: 10 Ways That Outdoor Advertising Can Benefit Your Business<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Have you ever been curious about the cost of billboard advertising in BC? There\u2019s no doubt that outdoor advertising — also known as out-of-home advertising (OOH) — is an effective way to drive traffic to your business. And the overall cost might just be a lot lower than you think. Here\u2019s some more information about […]<\/p>\n","protected":false},"author":2,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"\n Have you ever been curious about the cost of billboard advertising in BC?<\/p>\n\n\n\n There\u2019s no doubt that outdoor advertising -- also known as out-of-home advertising (OOH) -- is an effective way to drive traffic to your business.<\/p>\n\n\n\n And the overall cost might just be a lot lower than you think.<\/p>\n\n\n\n Here\u2019s some more information about what makes OOH an affordable advertising option for your business.<\/p>\n\n\n\n According to the Canadian Out of Home Marketing and Measurement Bureau (COMMB<\/a>):<\/p>\n\n\n\n Consider that the average number of cars on highway 16 W into Prince George is 10, 570 per day. A highway billboard<\/a> here could result in some 300,000 impressions (views) per month. Meanwhile, your company may only be paying a few hundred dollars monthly to keep the billboard in place.<\/p>\n\n\n\n If you\u2019re interested in airport advertising<\/a>, a strategically placed display also has the potential to reach thousands of people per day.<\/p>\n\n\n\n Digital OOH<\/a> is becoming more and more commonplace in Canadian cities, and are especially effective when targeting urban adults under 50. (COMMB<\/a>)<\/p>\n\n\n\n The consistent format and the strategic placement of outdoor ads make them a tried and true method of building brand awareness.<\/p>\n\n\n\n The most expensive examples of billboard ads would probably be the massive digital ads that fill up New Yorks\u2019 Times Square. According to Investopedia<\/a>, it costs at least a million dollars to buy actual advertising space in the square, and a billboard will cost $5,000 - $50,000 per day.<\/p>\n\n\n\n Fortunately, the cost of OOH in the BC Interior is much more reasonable!<\/p>\n\n\n\n For a single billboard in a rural area, a company may pay as little as $350 a month on a lease, but in an urban area, this will likely be a few thousand dollars. Production and installation costs typically start around $1000, but again this can vary.<\/p>\n\n\n\n Some companies may choose to have their own marketing departments do the design, in which case the production and installation of the actual billboard will be less.<\/p>\n\n\n\n\n
What is the cost of billboard advertising in BC?<\/h2>\n\n\n\n
Factors Which Affect the Cost of Billboard Advertising<\/h2>\n\n\n\n
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Return on Investment<\/h2>\n\n\n\n
Advertise With Us<\/h2>\n\n\n\n
About Billboard Advertising in Canada<\/h2>\n\n\n\n
What is the cost of billboard advertising in BC?<\/h2>\n\n\n\n